In a world obsessed with the “hustle,” it is rare to find a leader who values systems just as much as speed.
If you walk into a boardroom in Detroit, Silicon Valley, or New York, you might hear the name Jordan Broad whispered with a mix of respect and curiosity. He isn’t your typical CEO who sits in an ivory tower. He is a builder. An engineer by training and a creative by trade, Jordan has spent the last two decades dismantling the myth that creativity is magic. instead, he proves it is a process.
As the CEO of ImpactEleven, Platypus Labs, and 3 Ring Circus, Jordan Broad has become the secret weapon for industry experts who want to scale their influence. He doesn’t just teach leadership; he engineers it.
Whether you are a corporate executive trying to ignite innovation or an aspiring thought leader looking to find your voice, Jordan’s philosophy offers a masterclass in how to win. I’ve deconstructed his career, his interviews, and his methodology to bring you 7 lessons in leadership that are guaranteed to shift your perspective.
But first, let’s look at the man behind the method.
The Architect of Influence: Who is Jordan Broad?
Before we dive into the lessons, it is crucial to understand where Jordan comes from. He didn’t start as a motivational speaker. He started as an Industrial Engineer at the University of Michigan. This background is the key to everything he does—he looks at “soft skills” like leadership and creativity and asks, “How can we build a reliable assembly line for this?”
Here is a quick snapshot of his profile:
| Bio Detail | Information |
| Full Name | Jordan Broad |
| Est. Age | Approx. 48-49 |
| Profession | CEO @ ImpactEleven, Entrepreneur, Speaker |
| Nationality | American |
| Location | Bloomfield Hills, Michigan |
| Net Worth | Not Publicly Disclosed (Successful Exit via ePrize) |
| Notable Works | Co-founder of ImpactEleven, Platypus Labs, 3 Ring Circus |
| Key Philosophy | Systematized Creativity & Intrapreneurship |
Now, let’s get into the meat of it. Here are the 7 lessons that define his success.
1. Systematize Your Creativity (The Engineer’s Mindset)
Most people treat innovation like a lightning strike—you just have to wait for it to hit. Jordan Broad fundamentally disagrees.
Coming from an engineering background at Intel and General Motors, Jordan learned that consistency beats intensity. When he later helped scale ePrize (now Merkle) into a digital marketing giant, he applied this same logic to creativity.
The Lesson: Stop waiting for inspiration. Build a framework for it.
Jordan teaches that you can create a “system” for ideas. Whether it is a daily brainstorming ritual or a structured way to test new concepts, you need a process. If you rely on mood, you will lose. If you rely on a system, you can innovate on demand.
2. “Intrapreneurship” is the New Entrepreneurship
You don’t need to quit your job and start a startup to be a disruptor. One of the core pillars of Jordan’s work with Platypus Labs is the concept of Intrapreneurship.
This means acting like an entrepreneur inside an established organization. It is about taking ownership, risking failure, and pushing for change without the safety net of a “boss” telling you what to do.
How to Apply This:
- Treat your department like your own small business.
- Don’t ask for permission to think differently; ask for forgiveness later.
- Focus on “Resourcefulness” over “Resources.” Intrapreneurs figure out how to get things done with what they have.
3. Compress Time Through Community
One of the most powerful concepts Jordan advocates for at ImpactEleven is the idea of “compressing time.”
Most people try to learn everything the hard way. They spend 10 years making mistakes that a mentor could have helped them avoid in 10 minutes. Jordan believes that the fastest way to grow is to plug yourself into an ecosystem of people who are already where you want to be.
The Lesson: You cannot DIY a world-class career.
If you want to be a great speaker, hang out with veteran speakers. If you want to be a tech CEO, get into those circles. Access to the right relationships accelerates your growth curve faster than any book ever could.
4. Give Generously, Don’t Keep Score
In a transactional world, this lesson stands out. One of the operating principles Jordan instills in his teams is simple: Give generously.
This isn’t just about charity; it’s a business strategy. When you add massive value to people without immediately asking, “What’s in it for me?”, you build a reservoir of trust.
The Strategy:
- Share your best ideas freely (don’t hoard them).
- Connect two people who can help each other, expecting nothing in return.
- Trust that the “score” will settle itself in the long run.
Jordan knows that in the thought leadership economy, your reputation for generosity is your most valuable currency.
5. Monetize Your IP, Not Just Your Presence
Jordan Broad has mastered the business of expertise. He understands that if you only get paid when you are physically in the room, you have a job, not a business.
Through 3 Ring Circus and ImpactEleven, he teaches experts to package their intellectual property (IP). This means turning your knowledge into frameworks, courses, books, and consulting models.
The Lesson:
Stop trading hours for dollars. Start building assets.
- Level 1: You speak for an hour and get paid.
- Level 2 (The Jordan Way): You create a methodology that companies license from you year-round.
6. Radical Authenticity Cuts Through Noise
The digital space in 2025 is noisy. Everyone sounds the same. Jordan’s approach to branding is rooted in Radical Authenticity.
He often advises leaders to lean into their quirks. Are you a data nerd? Be the ultimate data nerd. Are you a rebel? Be the rebel. The market doesn’t pay for a “better” version of someone else; they pay for a “true” version of you.
Key Takeaway:
Don’t polish your edges until you are smooth and boring. Your “weirdness” is often where your value lies. Jordan’s own blend of “hardcore engineer” and “creative visionary” is exactly what makes him unique.
7. Innovation is a Daily Habit
Finally, Jordan champions the idea of “Everyday Innovation.”
Big breakthroughs (like the iPhone) are rare. But small, daily innovations—like fixing a broken workflow, improving a client email, or simplifying a meeting—compound over time.
The Lesson:
Don’t pressure yourself to invent the next Amazon. Just pressure yourself to be 1% better than you were yesterday. Jordan’s teams are constantly looking for the “little big things”—small tweaks that lead to massive impact.
Why Jordan Broad Matters Today
We are living in an era of AI and automation. The “robots” can do the spreadsheet work. They can write the basic emails. But they cannot lead, they cannot innovate with empathy, and they cannot build human connection.
That is why Jordan Broad’s teachings are so vital right now. He is showing us how to be more human in a digital age.
He reminds us that leadership isn’t about being the smartest person in the room; it’s about creating an environment where the smartest ideas can win. It’s about being an intrapreneur who fights for progress, a mentor who compresses time for others, and a creator who systematizes success.
Conclusion: What’s Your Next Move?
You’ve read the 7 lessons. Now, what are you going to do with them?
You could close this tab and go back to your day. Or, you could pick one of these principles to test drive this week.
- Maybe you start “systematizing” your morning creative routine.
- Maybe you reach out to a mentor to “compress time.”
- Maybe you decide to “give generously” to a colleague who is struggling.
Jordan Broad didn’t get to where he is by reading about leadership—he got there by practicing it. Now it is your turn.I’d love to hear from you. Which of these 7 lessons hit home for you? Are you an “intrapreneur” fighting for change in your company? Drop a comment below and let’s get the conversation started
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